The goal was to modernize the brand and digital experience for Margolis Men’s Store while preserving the legacy of a Jacksonville institution. Established in 1912, the retailer is the oldest retail business in Onslow County, with a century-long history of dressing generations of customers across the community. I reimagined the brand identity and designed a contemporary UI/UX experience that brought that heritage forward without losing its character—creating a more cohesive, intuitive, and visually engaging digital presence for today’s customer. This project marked one of my first UI/UX projects after transitioning into my UI/UX role at Gannett and became an early opportunity to apply my graphic design foundation to a more strategic, user-centered digital experience.